Effective Date: 1/01/2026
Last Updated: 6/24/2026
This Privacy Policy explains how Shawking Performance LLC (“Shawking Performance,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our websites, landing pages, checkout pages, application forms, online communities, training platforms, advertisements, social media pages, or otherwise interact with us.
By using our website, submitting a form, purchasing a product, applying for coaching, joining our community, or otherwise interacting with Shawking Performance, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, information collected automatically through our website and advertising tools, and information provided by third-party platforms we use to operate our business.
Information You Provide Directly
We may collect information such as:
Name
Email address
Phone number
Mailing address or billing address, if needed for purchases or business records
Payment-related information, processed by third-party payment processors
Event, sport, goals, current performance marks, personal records, training history, injury history, training schedule, equipment access, and other coaching application details
Messages, form submissions, survey responses, testimonial submissions, comments, emails, text messages, or other communications you send to us
Photos, videos, sprint footage, training videos, race footage, or other media you choose to submit for feedback or coaching
Account information related to any community, course, training app, or platform we use
You are responsible for making sure any information you provide is accurate and that you have the right to share any videos, photos, or other content you submit.
Information Collected Automatically
When you visit our websites or landing pages, we and our third-party service providers may automatically collect certain information, including:
IP address
Browser type
Device type
Operating system
Referring URLs
Pages viewed
Links clicked
Time spent on pages
Form interactions
Approximate location based on IP address
Cookies, pixels, tags, and similar tracking technologies
Advertising identifiers or other online identifiers
This information helps us understand how people use our website, improve our marketing, measure ad performance, and provide a better experience.
Information From Third-Party Platforms
We may receive information from platforms and tools we use to operate our business, such as:
Website and landing page platforms
Email marketing platforms
SMS or phone communication tools
Payment processors
Online course or community platforms
Training delivery platforms
Analytics providers
Advertising platforms, including Meta, Google, YouTube, TikTok, or other ad networks
Scheduling tools
Customer relationship management tools
The information we receive depends on your interaction with those platforms and their own privacy policies.
2. How We Use Your Information
We may use the information we collect to:
Provide products, programs, coaching, community access, resources, and services
Review coaching applications
Contact you about your application, purchase, membership, program, or coaching inquiry
Send emails, text messages, phone calls, or other communications you request or consent to receive
Deliver training programs, coaching feedback, video reviews, check-ins, and related support
Process payments and manage purchases
Provide customer support
Improve our website, offers, products, services, content, and user experience
Personalize content, recommendations, and marketing
Measure website traffic, conversions, and advertising performance
Run, optimize, and analyze ads on platforms such as Meta, Google, YouTube, TikTok, or other platforms
Retarget website visitors or previous customers with relevant advertising, where permitted
Prevent fraud, misuse, unauthorized access, or other harmful activity
Maintain records for business, tax, accounting, legal, and compliance purposes
Enforce our terms, policies, agreements, and legal rights
Comply with applicable laws and regulations
3. Coaching, Training, and Health-Related Information
Shawking Performance provides sprint training, speed development, athletic performance, coaching, educational resources, and related services. We are not a medical provider, physical therapist, registered dietitian, or healthcare provider unless expressly stated otherwise.
If you choose to provide information about injuries, pain, medical history, training limitations, nutrition, bodyweight, or performance goals, we use that information only to help provide coaching, educational, or training-related services.
You should not submit sensitive medical information unless it is relevant to the coaching or training service you are requesting and you are comfortable sharing it with us.
Our services are not a substitute for medical advice, diagnosis, treatment, physical therapy, or care from a qualified healthcare professional.
4. Cookies, Pixels, Analytics, and Advertising Technologies
We may use cookies, pixels, tags, scripts, and similar technologies to operate our website, analyze traffic, remember preferences, measure conversions, and improve marketing.
These technologies may be used by us or by third-party providers, including advertising and analytics platforms.
For example, we may use tools such as:
Meta Pixel
Meta Conversions API
Google Analytics
Google Ads tracking
YouTube or Google remarketing tools
TikTok Pixel
Other advertising or analytics tools
These tools may collect information about your visits to our website, pages viewed, actions taken, purchases, form submissions, and interactions with our content. This information may be used to measure ad performance, build audiences, deliver relevant ads, limit ad frequency, and improve our marketing.
You can often control cookies through your browser settings. Some advertising platforms also provide their own privacy and ad preference controls.
If required by applicable law, we may ask for your consent before using certain non-essential cookies or advertising technologies.
5. Email, Phone, and Text Message Communications
If you submit your contact information, apply for coaching, request information, purchase a product, join our community, or otherwise contact us, we may use your email address or phone number to respond to you and communicate about your inquiry, application, purchase, program, or account.
If you consent to receive marketing communications, we may send promotional emails, updates, offers, educational content, or related messages.
If you provide your phone number and consent to be contacted by phone or text, we may contact you about your coaching application, inquiry, purchase, or related services.
You can opt out of marketing emails by clicking the unsubscribe link in our emails. You can opt out of text messages by replying STOP, if text messaging is used. Message and data rates may apply.
We do not require you to agree to receive marketing text messages as a condition of purchasing any product or service.
6. How We Share Information
We do not sell your personal information in the traditional sense of exchanging it directly for money.
However, certain privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly to include some advertising, analytics, or retargeting activities. If applicable law gives you the right to opt out of such sharing, sale, or targeted advertising, you may contact us using the information below.
We may share information with:
Service Providers
We may share information with vendors and service providers who help us operate our business, including:
Website hosting providers
Landing page platforms
Payment processors
Email marketing tools
SMS or phone communication tools
Customer relationship management tools
Scheduling platforms
Training delivery platforms
Community platforms
Analytics providers
Advertising platforms
Video hosting or file storage tools
Legal, accounting, tax, or business support providers
These providers may access information only as needed to perform services for us.
Advertising and Analytics Partners
We may share certain website activity, conversion, and customer interaction data with advertising and analytics partners to measure ad performance, optimize campaigns, create audiences, and deliver relevant advertising.
Legal and Safety Purposes
We may disclose information when we believe it is necessary to:
Comply with law, regulation, subpoena, court order, or legal process
Protect our rights, privacy, safety, property, or business
Protect the rights, safety, or property of others
Prevent fraud, abuse, security issues, or illegal activity
Enforce our agreements, terms, and policies
Business Transfers
If Shawking Performance is involved in a merger, acquisition, sale, reorganization, transfer of assets, or similar business transaction, personal information may be transferred as part of that transaction.
7. Payments
Payments may be processed by third-party payment processors. We do not store complete credit card numbers or full payment card details on our own systems unless expressly stated.
Payment processors collect and process payment information according to their own privacy policies and terms.
8. User Content, Testimonials, and Submitted Media
If you submit testimonials, reviews, comments, screenshots, photos, videos, race footage, training footage, or similar content, we may ask for your permission to use that content for marketing, educational, testimonial, or promotional purposes.
We will not intentionally use private coaching videos, private application details, or sensitive personal information in public marketing materials without your permission.
If you provide a testimonial or public review, you grant us permission to use your name, likeness, comments, and related results unless we agree otherwise in writing.
9. Children and Minors
Our website and services are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete it.
If you are under 18, you should use our services only with the involvement and consent of a parent or legal guardian. For coaching, training programs, paid services, or community participation involving minors, we may require parent or guardian consent.
Parents or guardians who believe their child has provided personal information may contact us using the information below.
10. Data Retention
We keep personal information for as long as reasonably necessary to provide services, manage our business, comply with legal obligations, resolve disputes, enforce agreements, maintain records, and improve our services.
The length of time we keep information may depend on the type of information, the reason it was collected, legal requirements, and business needs.
11. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, platform, database, transmission, or storage system is completely secure. We cannot guarantee absolute security of your information.
You are responsible for keeping any account login information confidential and for using secure devices, networks, and passwords.
12. Your Privacy Choices
Depending on where you live, you may have rights related to your personal information, such as the right to:
Request access to personal information we have about you
Request correction of inaccurate information
Request deletion of certain information
Opt out of certain marketing communications
Opt out of certain targeted advertising, sale, or sharing activities where applicable
Withdraw consent where processing is based on consent
Request more information about how we use or share your information
To make a privacy request, contact us using the contact information below.
We may need to verify your identity before completing a request. Some information may be retained where required or permitted by law, such as for tax, legal, fraud prevention, business records, or contractual reasons.
13. Email Marketing Choices
You can unsubscribe from marketing emails by clicking the unsubscribe link included in those emails.
Even if you unsubscribe from marketing emails, we may still send non-promotional messages related to purchases, accounts, coaching, customer service, legal notices, or transactions.
14. Text Message Choices
If we use text messaging, you may opt out of marketing or promotional text messages by replying STOP.
After opting out, you may still receive non-marketing messages when legally permitted, such as responses to direct inquiries or messages related to active purchases, coaching, scheduling, or customer service.
15. Do Not Track and Browser Signals
Some browsers offer “Do Not Track” or similar signals. Because there is not a single accepted standard for these signals, our website may not respond to all Do Not Track requests.
Where required by applicable law, we will honor legally recognized opt-out preference signals.
16. Links to Other Websites and Platforms
Our website, emails, ads, or community may link to third-party websites, platforms, tools, or services. We are not responsible for the privacy practices, content, or policies of those third parties.
You should review the privacy policies of any third-party platforms you use.
17. International Visitors
Shawking Performance is based in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
By using our website or services, you understand that your information may be processed outside your country of residence.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above.
Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.
19. Contact Us
If you have questions about this Privacy Policy or want to make a privacy request, contact us at:
Shawking Performance LLC
Email: [Insert business email]
Mailing Address: [Insert business mailing address]